Website Ideas - Awards

After researching a number of official film websites, we are currently considering featuring awards which our film ‘Arcane’ has won on our own homepage.  After researching the official websites of popular films such as ‘The Artist’, ‘Argo’ and ‘Life of Pi’, we discovered that they all display their achievements in cinema to promote themselves.   If a film has received multiple accolades from recognized and trustworthy sources, then it triggers curiosity in the public as to why they are so highly recommended. 

 We are currently thinking about choosing an award from the Academy Awards, BAFTAs or Cannes Film Festival for our film, as these are often considered the grandest honors to receive in terms of cinematic recognition.  

Below is an image of how we will present our film's awards on the website homepage if we do go through with the concept.

Final Poster Design

After deconstructing existing posters, designing our own posters and developing our draft, this is our final design of our poster.

We have changed various aspects of our draft in order to develop and finalize our poster design: 

- We have changed the tagline, 'Innocence is no excuse', to Italics. This represents and reflects the characters' movement and action 

- We have lowered the title 'Arcane', as we could not find any existing action thriller posters that did this 

- Audience feedback suggested that the target was too faint, and so we increased the intensity and thickness of the line

- We also enclosed the target more so it appears more focused on the main character i.e the protagonist

- We altered the tagline font, and made it to plain white Arial in capitals 

Initial Poster Draft (Poster 2)

This is our initial Poster Draft. 

We previously posted our Poster Deconstructions of 'The Bourne Identity', 'The Bourne Legacy', 'Limitless', 'Enemy of the State' and 'Die Hard'. The reason why we looked at existing posters prior to producing our own is to look at conventions and similarities. 

We provided a link to our survey which was primarily used to help demonstrate which poster appealed more to our viewers.  The table below shows our results. 

Poster 2 (which is the draft image above) has received 72.4% compared with Poster 1 which was given 27.6%. It is evidently clear that Poster 2 is the most appealing, which is why we have selected this particular poster as our Draft.  

The Title has been modified by changing the font. We have used the font which appears in our Teaser Trailer and on our website to keep it consistent throughout. Placing the white title over the black background helps it to stand out and makes it appear more bold. All of the typography that is visible on the Poster is in capitals. 

We have positioned the target slightly lower and have closed it in a little to create more of a focus on our main character. 

The Poster credits have taken inspiration from other poster designs, where the font, size, colour and overall layout have strong similarities. We decided to position the credits centrally at the bottom. 

Finally, we added an 'Age Rating' next to the title on the right hand side. This informs the viewer on whether it is suitable for themselves to view this particular film or not. 

DECONSTRUCTION: Bourne Legacy Website

This is the first of our website deconstructions. By looking at existing media products, we can see what ours should be like and discover the conventions. 

DECONSTRUCTION: Haywire Website

DECONSTRUCTION: Die Hard Website

This is the second website deconstruction which enabled us to look at more existing media products before creating our own.

First Draft Trailer Feedback

Upon finishing the first draft of our trailer, we decided to publish it on YouTube.  This would act as a useful service for receiving constructive criticism from the public, allowing us to improve our product further.  We have also shown our trailer to our media teachers for the same reasons.

After receiving audience feedback and reviewing the draft ourselves, we have created a list of the trailer's strengths and weaknesses to work from.

Strengths

• Sticks to the conventions of a teaser trailer:  1 minute and 24 seconds in length, begins with showing the film’s production companies,  has been created intentionally for marketing/to build anticipation for the film’s release, ‘teases’ the audience with short snippets from the film (establishing the concept and genre of the film but without revealing too much of the plot), ends conventionally by informing the audience of the film’s title and stating that it is 'coming soon' rather than providing a specific date.

• Sticks to the conventions of the 'Action-Thriller' genre: has the concept of a male protagonist fighting for survive, a government body act as an adversary, use of enigmas, striking establishing shots, multiple chase scenes which use tracking/panning shots, urban setting, effective use of both high key and low key lighting, fast paced editing, variety of transitions (mainly jump cuts), dramatic climaxing music, use of a tag line, edgy typography.

Weaknesses 

• The trailer does not contain any reviews or awards it has received, a missing feature which would generate more interest in our impressionable target audience.

• The trailer does not include a 'billing block' of film credits at the end, with only the words 'coming soon' being shown.  This is unconventional for any teaser trailer, as it is often considered an essential feature.   

• The footage used forms too much of a coherent whole, potentially spoiling the film's plot by being too chronological.