Ryall proposes the theory that the types of conventions found in genres can be grouped within the following categories:
Iconographies - Symbolic symbols associated with the genre
Narrative - Structure, open/closed
Representations - Characters/Stereotypes
Ideologies - Beliefs and ideas of the 'ideal' concept, themes
If we recognise the genre of a text it enables us to feel at home and we gain enjoyment from "spotting the conventions" (repetitions) and making comparisons with other films of the same genre.
If a text deviates from the conventions, it can confuse us, but at the same time we enjoy seeing the rules broken, providing that the film-maker doesn't go too far.
Genre offers audiences a structure enabling us to feel secure in our knowledge.
Audiences like the anticipation of watching for the predictable features.
- Our Teaser Trailer does hold the convention of keeping the story-line a mystery to the viewer, nevertheless Ryall's theory does apply to our trailer. Throughout the trailer, we have applied many Action/Thriller conventions e.g. Located in a built up city, victim and a villain, chase scenes etc, which is ultimately what the audience will be expecting. However, to create an increased element of surprise, we have gone against and contradicted certain conventions to ensure that we keep the viewers entertained throughout.
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