Upon finishing the first draft of our trailer, we decided to publish it on YouTube. This would act as a useful service for receiving constructive criticism from the public, allowing us to improve our product further. We have also shown our trailer to our media teachers for the same reasons.
After receiving audience feedback and reviewing the draft ourselves, we have created a list of the trailer's strengths and weaknesses to work from.
Strengths
- Sticks to the conventions of a teaser trailer: 1 minute and 24 seconds in length, begins with showing the film’s production companies, has been created intentionally for marketing/to build anticipation for the film’s release, ‘teases’ the audience with short snippets from the film (establishing the concept and genre of the film but without revealing too much of the plot), ends conventionally by informing the audience of the film’s title and stating that it is 'coming soon' rather than providing a specific date.
- Sticks to the conventions of the 'Action-Thriller' genre: has the concept of a male protagonist fighting for survive, a government body act as an adversary, use of enigmas, striking establishing shots, multiple chase scenes which use tracking/panning shots, urban setting, effective use of both high key and low key lighting, fast paced editing, variety of transitions (mainly jump cuts), dramatic climaxing music, use of a tag line, edgy typography.
Weaknesses
- The trailer does not contain any reviews or awards it has received, a missing feature which would generate more interest in our impressionable target audience.
- The trailer does not include a 'billing block' of film credits at the end, with only the words 'coming soon' being shown. This is unconventional for any teaser trailer, as it is often considered an essential feature.
- The footage used forms too much of a coherent whole, potentially spoiling the film's plot by being too chronological.
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