Thursday, 31 January 2013

Initial Poster Designs

These are our initial ideas for our Film Poster. Whilst shooting in Tunbridge Wells we decided to take numerous photographic evidence of our time throughout filming. We then used specific images that we think would be ideal for our Poster. 

This is the first design for our Poster. We decided to take a scene from within our trailer, so our viewers could relate it to both the Poster and the Trailer.
Taking note of codes and conventions I used plain white Arial font in capitals for the majority of the text on the Poster. Existing Posters such as Limitless and The Bourne Identity have used Arial Fonts in white either in the centre or at the bottom. We went against this convention and positioned our title centrally at the top.
On Microsoft Word I edited and enhanced the image by increasing the contrast and darkness. This created a more 'moody' and 'negative' effect to the Poster, whilst enhancing and improving the quality.
We previously deconstructed the Enemy of the State and The Bourne Identity Poster, both of which had a subtle target that was placed directly over the top of the main characters, and so I experimented and created this target on Microsoft Word.
The positioning of the Actors' names also plays an importance. 'Alex Gylanders' is our main character as so we positioned him centrally, which is where the viewers' eyes land.    

This is our second design for our Poster. As demonstrated this appears to be more of a thriller compared to the first design which does not relate to the action genre. 
We guided our actor's and asked them to perform a chase scene within Tunbridge Wells Car Park. Whilst doing this we took continuous shots of them both running. From a selection of five, we chose this image above. 
We believe that this particular shot captures a lot of action and informs the viewer that the Poster is representing an Action/Political Thriller. 
I have also used the same font and colour compared to the first design, as well as the positioning of the subtle white target directly highlighting the protagonist. 
This poster is a lot more dark and sinister, which truly represents a Thriller Poster. Darkness represent isolation, fear, anxiety, secretive etc which all are reflected in the Trailer.  

We have created a survey for our target market to complete which will help us develop their chosen poster to our final design. The survey can be found here.


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