We decided to look at our target audience in further detail. We intend to aim our Trailer towards males who are of the age of 18-25 years old. This blog post gives reference to information relating to our target audience and gives a typical example of what we believe is a detailed analysis of someones likes/dislikes, lifestyle, interests etc.
Sport - Football, Manchester United fan, plays for a local men's team, regular viewer of Match of the Day, sports betting
Lifestyle - Student at Gloucester University (studying Sports Coaching), lives away from home, has a girlfriend, unemployed, work experience at a Junior Football Team
Music - UK Top 40, fancies Pixie Lott, illegal downloading
Food and Drink - Eat out at restaurants regularly, fast food, ready meals, convenient and cheap meals, Alcohol (beer, lager, pub)
Film and TV - Taken, The Hangover, Saw, The Bourne Series, Top Gear, Friends, Cribs, Liam Neeson (favourite actor)
Clothing - High end brands, designer wear e.g. Calvin Klein, All Saints, Topman, Abercrombie and Fitch
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